The New York Philharmonic

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NY Phil’s New Look

Posted March 21, 2022



New York City is always changing and reinventing itself. So is the NY Phil.

We are turning the new David Geffen Hall into a home. Our ambition is to create a renewed relationship between the city and its Orchestra, kicking off a new chapter in our history.

Our new home will allow people to see, hear, and experience the NY Phil from every angle. By inviting people to surround the Orchestra, we will give them a more immediate connection to our music.


Ogilvy was invited to define a new identity for the NY Phil with New York at its heart. At 65th and Broadway, the NY Phil is located on the main plaza of Lincoln Center, a singular square inside the grid that is New York City. This city and the audience’s experience of embracing the Orchestra in the new hall are the inspirations behind our new visual identity.

This video is available with audio description here.